Project Context

This project was developed as part of the Google UX Design Professional Certificate on Coursera, and reflects my ongoing growth as a UX designer. Inspired by a fictional art gallery platform, Perception Studios explores how digital interfaces can enhance discovery in the arts.

Timeline: May 2025 - August 2025

My Role & Responsibilities

As the sole designer on this project, I was responsible for all aspects of the UX process including user research, journey mapping, wireframing, prototyping, and high-fidelity UI design.

User Problem Statement

“When I try to explore art online, I often feel overwhelmed or like the platform wasn’t built for someone like me. It’s hard to find pieces that speak to me or artists I’d connect with. I want a space that feels welcoming and helps me discover new art without needing to know exactly what I’m looking for, and makes me feel like my curiosity is seen and supported.”

Research Methods

I began with foundational UX research activities to better understand user goals, behaviors, and pain points. This included:

• Writing user stories to define needs across multiple audience types

• Mapping user journeys to visualize end-to-end interaction flow and identify usability gaps

Fig. 1: Journey map for a developed persona

Design Solution

The design process progressed through multiple stages:

• Low-fidelity wireframes were developed to explore layout logic and essential user interactions

  Fig. 2: Excerpt of lo-fi wireframes

• Interactive prototypes were created to test navigation patterns and content prioritization

  • Link to lo-fi prototype

  • Link to hi-fi prototype - limited functionality per scope of this project

• High-fidelity mockups refined the visual design, including color, typography, and accessibility considerations

  Fig. 3: Hi-fi mockups

These designs emphasize clean navigation, discoverability, and personalized content curation, all while maintaining a modern and inclusive aesthetic.

Reflection

This project has helped deepen my understanding of how UX principles apply to cultural and creative domains. I gained hands-on experience with structuring a digital product from scratch and iterating on user flows to enhance engagement. Upcoming plans include completing a high fidelity prototype.